How to create, scale and monetise your podcast
Succeeding with your podcast.
Podcasts have proved to be an excellent way for businesses and influencers to reach and connect with their customers proactively. It is a great way to build out a digital voice and drive brand engagement. However, few podcast curators fully grasped how to design, market, and leverage their podcasts for maximum return. In this masterclass, you learn all the skills needed to create, scale and monetize your podcast.
Did you know there are more than
500,000 active podcasts, including content in more than 100 languages. - Source Apple
Why choose this masterclass?
Anyone can grab a microphone, create a title, sit down, record, and share their voice with the world. The podcasts that break down barriers and take their audience on a journey outperform those put together without any strategic direction.
How to create, launch and leverage your podcast. This masterclass breaks down all the elements you need to ensure everything is in place for your podcast to flourish.
You'll learn how to create an appropriate framework, enabling you to build a long-term digital and promotion strategy that works. You will cover the basic design and production principles that go into creating a show, from decisions centered on brand identity and researching your niche topic to creating a roadmap for growth. There is no point in starting if you don't have a long-term growth plan in place.
Focus areas of this masterclass dive into the process of creating a marketing plan, developing your messages, utilizing search engine optimization (SEO) tactics to increase findability, promotion through social media channels, and developing cross-channel strategies that bring listeners and show growth continually.
Other sessions teach you the importance of publishing your podcast using the right platform, advertising and promoting your podcast, and website creation; yes, having a website is key to leveraging your presence. You learn how to monetize your podcast. As part of the income generation session, you will learn to use your analytics to negotiate deals and create stable income opportunities.
Who should attend this masterclass?
Whether you're a business owner, content producer for your employers, or want to get a thorough understanding. This masterclass will equip you with the skills and strategy needed to develop and take your podcast marketing skills to the next level.
We deliver our classes via zoom interactive sessions, whether it's 1-2-1 or in a small group. Classroom-style delivery can be arranged. This is possible for individuals and businesses who require 1-2-1 sessions to avoid sharing critical information. No matter your requirement, you benefit from concise and dedicated learning.
Get in touch via our contact page to learn more about the masterclass and upcoming dates.